Ventura County district attorney alerts community to April 3 executive order against price gouging

4 7 DISTRICTMOREVentura County District Attorney Greg Totten alerted county residents on April 7 to the April 3 Executive Order by Gov. Gavin Newsom against price gouging.
Pursuant to Executive Order N-44-20, retailers may not charge a price that is 10% greater than the price that they charged on Feb. 4 for food, consumer goods, medical supplies, emergency supplies, or any other materials previously designated by the U.S. secretary of Health and Human Services as scarce materials or threatened materials pursuant to section 102 of the Defense Production Act, 50 U.S.C. § 4512.
However, consistent with the language of Penal Code section 396, retailers may charge more if their costs recently increased, or if they offered a reduced price as of Feb. 4, they may charge their ordinary price for the item.
Pursuant to the Executive Order, persons or businesses who are now selling items listed above that they did not sell as of Feb. 4, are now subject to a price cap. If the item was purchased, the price cannot exceed the cost of the item plus a markup of 50% percent of the cost. If the item was produced, the price cannot exceed the cost to produce and sell the item plus 50% of that cost. A violation of either of these provisions is a misdemeanor punishable by six months in jail or a $1,000 fine, or potentially by both jail and fine.
Violators may also be subject to a civil enforcement action resulting in civil penalties, restitution, and injunctions. Alleged price gouging violations may be reported by calling the District Attorney’s Office at 805-662-1737, or by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it..