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Articles

Sony Uses Ojai Talent For Gaming Device

By Chris T. Wilson

When local graphic artist and marketing guru Dustin Byerley won the contract to help Sony launch a new handheld video game, he turned to his local Ojai friends and fellow artisans to put the project together. Hired by former Ojai resident Andrew Culp, the creative director at ADD Marketing + Advertising of Los Angeles, Byerley’s task was to pitch, design and fabricate several PlayStation PSVita pop-up stores set to launch in select cities nationwide. The pop-up stores are temporary stores built to allow the video gaming public a

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