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Articles

Chamber Gives Reporters The Write Stuff

By Logan Hall

The Ojai Visitors Bureau, in conjunction with the Ojai Valley Chamber of Commerce, hosted a group of journalists for a “press tour” of the Ojai Valley. Nine writers and photographers representing many different publications, including the Los Angeles Times, Travelscope Online Magazine, and the Examiner.com, stayed in Ojai and toured the valley, participating in some of the activities that make the community distinctive. Helping solidify the valley’s relationship with the media is all part of the city’s promotional campaign to increase Ojai’s popularity as a visitors destination. “It’s all about building media relations,” said Scott Eicher, chamber CEO and Visitors Bureau secretary. “There will be a number of press trips going on through the year, as part of the ongoing project of the Visitors Bureau.”
In December, the city of Ojai allocated $160,000 to establish the Visitors Bureau to help promote tourism as a way to generate revenue for the city. Part of this effort includes bringing in journalists representing various publications, and giving them an idea about what makes the Ojai Valley a special destination. If the journalists like what they see and give Ojai good press, it will help bring in visitors who will spend money in the community, which will, in turn, help boost Ojai’s economy.
“I think there are many people in Ojai who don’t understand the impact that the bed tax and sales tax have on Ojai.” said Ojai Visitors Bureau President Cathy Cluff. “The funds generated would go to the city for services in Ojai

The Ojai Visitors Bureau, in conjunction with the Ojai Valley Chamber of Commerce, hosted a group of journalists for a “press tour” of the Ojai Valley. Nine writers and photographers representing many different publications, including the Los Angeles Times, Travelscope Online Magazine, and the Examiner.com, stayed in Ojai and toured the valley, participating in some of the activities that make the community distinctive. Helping solidify the valley’s relationship with the media is all part of the city’s promotional campaign to increase

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