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Articles

Another Piece Of Ojai Gone

By Sondra Murphy

A throng of people gets off a bus and each seems to immediately place a cell phone to his ear. The dashboards of late-model automobiles look like the spaceship controls in a typical science fiction movie and many now talk to drivers.

In an era where most people have a plethora of information at their fingertips via satellite transmission to personal electronic gadgetry, few could anticipate the removal of a bank sign displaying dot matrix time and temperature would be considered a drastic loss to the community.
And yet the OVN has heard several complaints since last month, when the Chase Bank branch on Maricopa Highway replaced the old, glowing Washington Mutual sign with one that simply identifies the new company.
According to assistant city manager Steve McClary, the city’s sign ordinance prompted Chase to opt for a simpler design. “Because of some other requirements that the city was placing on the sign, it was my understanding they chose not to replace the sign,” said McClary.
“The bank asked if they could remove the sign and we said, ‘Yes,’” said Shari Herbruck, city planning and building technician. “Our code doesn’t allow interior-lit signs because it’s in violation of the city sign ordinance.” Herbruck said Chase received approval for the change Oct. 15 and the previous sign had required conditional use permit approval by the Ojai Planning Commission to allow for the luminous display.
“We were able to obtain a permit for only one sign and the sign up there was not operating properly,” said Gary Kishner, a Chase Bank spokesperson. “So we just replaced it with our standard signage.”
Perhaps the change will motivate us to dust off our owner’s manuals and figure out how to read our vehicle’s digital time display while the radio is playing. Local automotive shops might even earn some extra revenue by stocking temperature sensor devices for those vehicles currently without them.

In an era where most people have a plethora of information at their fingertips via satellite transmission to personal electronic gadgetry, few could anticipate the removal of a bank sign displaying dot matrix time and temperature would be considered a drastic loss to the

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